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Successful leader joins business finance brokerage to drive growth and expand access to finance Birmingham based Liquidity Club appoint new CEO

Business finance & debt advisory brokerage Liquidity Club, who support SME’s nationally by assisting with their borrowing needs with a group of trusted key lending partners, has appointed Jim Davis as its new CEO.

Having recently surpassed £100m of completed lending facilities Liquidity are now looking at their next phase of growth by supporting SME’s as the pandemic subsides and UK business gets back to some kind of normality.

The brokerage, which is part of the ARMCo group of companies, helps SMEs source funding through invoice finance, asset finance, asset-based lending and business loans.

Jim joins from Bibby Financial Services where he has spent over 10 years, most recently as Managing Director of the Construction Finance division, having previously been Managing Director of Export Finance, and Head of Sales for the West Midlands before that. Prior to Bibby, Davis spent time at Yorkshire Bank and HSBC.

Jim joins alongside Director David Totney who will be shifting focus back towards business development and building partnerships with key introducers and his advisory role across the ARMCo Group.

Jim said,

“I am delighted to be joining Liquidity Club at a time when the market is really picking up and everyone is keen to get back to doing business. Funding is going to be vital for businesses in this recovery phase as Government supported loans start to be repaid and VAT / rent and rates deferments come to an end. It will be our mission to provide our clients with the best funding arrangements tailored to their specific requirements.

Being part of the ARMCo Group gives us a unique proposition as a true one-stop-shop for SMEs. I particularly love the team’s ethos of working with people they get on with and that they always seek to build long term relationships – I truly believe this is how business should be done.

I’m really looking forward to getting to work and seeing what difference I can make”.

David Totney added,

“It is great to have Jim on the team to lead us through this next phase of development. Liquidity Club has enjoyed a strong run creating a solid platform; it feels like now is the time to invest in our plans for growth”.

Russell Martin, Chairman of ARMCo Group added,

“Personally, I’m delighted to see Jim come on board. I have known him for a number of years and he’s got a great reputation in the market.

We are living in uncertain times and a post-pandemic world looks very different for a lot of businesses. The finance world changes incredibly quickly and working with good advisors can be invaluable to executing your plans.

I know that having Jim on board will be a great addition for both Liquidity Club, and also an our wider group”.