Birmingham and Leeds-based Liquidity Club has announced the expansion of its newly launched team with the appointment of Paul Varley as Sales Director.
The Liquidity Club is an alternative new business channel for business funders to assist SMEs looking to raise finance for growth and changing circumstances including acquisitions, MBO’s, trade and distressed scenarios. It has two offices in Birmingham and Leeds and was launched last month by Finance 4 Business Group with the appointments of David Totney as Managing Director and Adam Simpson as Director.
Building on the successful launch of the Liquidity Club, Paul Varley joins from Positive Cashflow Finance where he was the founder and Regional Sales Director for the Midlands office. Paul will be based in the Liquidity Club’s office on Cornwall Street in Birmingham. He brings with him extensive experience boasting 15 years in the finance industry with expertise in asset based lending and invoice finance working in conjunction with the professional market. At the Liquidity Club Paul will be responsible for developing and driving new business.
Paul Varley, Sales Director Liquidity Club said: “I am very excited to join the Liquidity Club and play a key role in helping to simplify the process that surrounds seeking funding. There are a variety of finance products available which can be confusing for businesses and we are here to help make the experience easier for both the client and the funder.
“Our team prides itself on taking the time to understand our clients funding requirements and with our knowledge of the Liquidity Club members we can present a tailored funding package that has been designed to suit their business rather than a ‘one size fits all approach.’ We are not simply a go-between that passes on contact details but act as an impartial manager who takes the time to understand each business, so we can present and review options with confidence. This gives the client a specific end solution that meets their business requirements and is a fresh and flexible approach that is backed by our industry knowledge and expertise. We have already been working with a number of clients across the Midlands and the North, in particular with manufacturers looking for growth funding.”
David Totney, Managing Director of the Liquidity Club explains: “I am delighted to welcome Paul Varley to the team. Paul brings a wealth of experience and is extremely well connected across the region. He strengthens our recently launched team and we are all working hard to support businesses initially across the Midlands and the North to secure the right funding package to assist growth.”
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