Liquidity Club Privacy Policy

​This Privacy Policy explains what personal information Liquidity Club Limited (previously known as Finance 4 Cashflow Limited) T/A Liquidity Club (hereafter referred to as Liquidity Club) collects from you, how we use it, what our lawful basis is for processing your information, who we share it with, how we protect it and how you can both access and control the information we hold about you.

​If after reading the Policy you have any additional questions about how we use your information please write to the Data Protection Officer, Liquidity Club, 9th Floor, Cornerblock, 2 Cornwall Street, Birmingham, B3 2DX.

Who are Liquidity Club?

Liquidity Club is a trading name of Liquidity Club Ltd, registered in England & Wales (10911349). Our VAT registration number is GB289045765. You can contact us at, or by contacting one of our team directly here.

Our Promise About Your Personal Information

We promise:

  • We will not sell your personal information;
  • We will maintain our security systems to keep your information safe;
  • We will make it easy for you to access and control your information;
  • We will comply with all relevant Regulatory requirements governing the use of personal information

Our Status With The Information Commissioners Office (ICO)

Liquidity Club is registered as a Data Controller with the ICO under registration reference ZA291809. We review our registration status periodically to ensure it accurately reflects the information we collect and how we use it

What Personal Information Do We Collect?

The personal information we collect depends on how you interact with us, ranging from browsing our website to formally engaging us to source an appropriate financial solution to meet your requirements.

Personal information will be collected when you use our website, when you contact us by telephone (or when we contact you by telephone), and throughout the application process, from making an initial enquiry to drawing down funds and our aftercare service.

Information will usually be collected directly from you or someone you have authorised to provide information to us such as a fellow Director or perhaps where you are acting as a guarantor. Information may however be collected from an Introducer or a Broker. When we are approached by an Introducer or a Broker on your behalf we undertake checks to ensure that you have been made aware of how your information will be used.

Where you request us to identify a Lender who can provide an appropriate financial solution, the information collected will be stipulated by the Lender to enable them to make an informed lending decision. The Lender will become a joint Data Controller and we recommend that you read the Privacy Policy of the Lender before submitting an Application.

The information usually collected can be categorised as:

  • Identification data – including your name, title, date of birth, national insurance number;
  • Documentary information – including Passports, Driving Licences and any other documentary evidence we request to verify your identity, residency and source of any deposit;
  • Contact information – including your address (and previous address if relevant), your telephone number and email address;
  • Employment information – including your employment status, income, employer name, length of employment, details of previous employment;
  • Financial information – including your income and expenditure, assets and liabilities, financial status, financial history, bank details, bank/credit card/mortgage statements, and debit / credit card details;
  • Transactional information – including the type of finance you have applied for (or are guaranteeing), repayments, term, exit strategy;
  • Public domain information – including information held at Companies House, in electoral rolls, and widely available on the internet;
  • Behavioural information – including details about your usage of our products and services;
  • Marketing preference information – details of any preferences you have advised us of regarding receipt of marketing literature, details of how and when you gave us “consent” (where this is required) to contact you;
  • Technical data – including IP address, web browser type and version, operating system, a list of URLs starting with a referring site, your activity on this Web Site, the site you exit to and cookie information (see “our use of cookies” below).

There are separate safeguards for the use of some personal information for example personal information about criminal convictions or offences and information classified as Special Category data, such as health information or ethnic origin. It is our Policy to not collect such information unless it is strictly necessary for the transaction and is only collected where we can satisfy all the requirements as stipulated by the Information Commissioners Office.

How Do We Use Your Personal Information?

Any personal information we collect will be retained by Liquidity Club for as long as you are a client of Liquidity Club. After you cease being a client of Liquidity Club we may retain your information for up to 6 years in order to respond to complaints or questions you may have, to demonstrate we have observed our Treating Customers Fairly principles and to fulfil any legal or regulatory requirements.

We may retain your information for longer than 6 years if we are required to do so by law, or for research and statistical purposes where we can prove a “legitimate interest”. Where we do retain your information for more than 6 years we will ensure your information is used only for these stated purposes.

What Lawful Bases Do We Have for Processing your Information?

Where you approach us for a quote for a financial product or request us to make an approach to a lender on your behalf, our lawful basis for processing your data is “contract” i.e. we are processing your data because you have asked us to do something before you enter into a contract.

For some of the data we process, we also have a “legitimate interest”, and / or a “legal obligation”. For example we have both a “legitimate interest” and a “legal obligation” to process information to prevent financial crime.

Where you have made an enquiry with us we have a “legitimate interest” to keep you informed about relevant products and solutions that may be of interest to you. When we first collect information from you, we will give you the option to restrict this processing i.e. prevent any marketing material being received. Where you do not exercise your right to restrict this processing, all marketing literature we send to you will have an option to unsubscribe. You can also exercise your right to restrict processing for marketing purposes, or withdraw any “consent” you have previously provided to us, at any time. Please see “how can you restrict us sending you marketing material?” below.

Who Do We Share Your Information With?

Where you request we provide you with a quote for a financial product, we will share information with our panel of lenders. The information we share will be restricted to the information required to obtain a quote.

Where we approach a lender for a decision in principle, we will share information with the appropriate Lender. The information we share will be restricted to the information required to obtain a decision in principle.

Once you have made an informed choice about the product you would like to formally apply for, we will collect and share the information required by the Lender in order to enable them to process your Application. Before you instruct us to submit an Application on your behalf to a Lender, we recommend you read the Lenders Privacy Policy. We will signpost you to this Policy should you require us to.

​In addition to the lenders as outlined above, we may share your personal information with:

  • Professionals appointed by yourself, appointed by the lender or appointed by ourselves to negotiate and execute the transaction;
  • Fraud Prevention Agencies / Anti Money Laundering Agencies in order to verify your identity and address, and for fraud / money laundering prevention purposes;
  • Credit Reference Agencies. Usually the Lender will either undertake a Credit Reference search themselves or request that you supply a Credit report;
  • Organisations that formally introduce you to us;
  • Associated companies within our Group where we believe they can contribute to a competitive bespoke financial solution. Any approach we make to a Group company will be with your knowledge or on a no names basis;
  • Organisations you ask us to share your information with;
  • Third parties specifically contracted by Liquidity Club to deliver products and services to you as referred to in “our use of third parties” below.

How Do We Protect Your Information?

Information security is of great importance to the Liquidity Club and to protect your information we have put in place suitable physical, electronic and managerial procedures. For example access to information is restricted internally within our business so that only colleagues with a legitimate need to access the information are permitted to access it.

We also have policies in place to ensure we do not collect excessive or special category information from you and systems to securely dispose of information in line with our retention policy.

Liquidity Club also employs the services of third parties to control and protect your information and regularly reviews the security controls in place.

How Can You Access the Information We Hold About You?

​You can access information we hold about you by writing to the Data Protection Officer at Liquidity Club, 9th Floor, Cornerblock, 2 Cornwall Street, Birmingham, B3 2DX. To respond to your request we may need to contact you to ensure we fully understand your request and we will also need to verify your identity to ensure we do not disclose information to a third party (unless you specifically authorise us to do so). Information will usually be provided to you free of charge, unless defined as unfounded, excessive or repetitious in accordance with current regulations.

In certain circumstances you can request us to:

  • rectify any inaccurate data we hold,
  • complete any incomplete data,
  • erase personal data (“the right to be forgotten”),
  • restrict or object to the processing of your personal data.

Should you wish to request any of the above, please contact the Data Protection Officer at Liquidity Club, 9th Floor, Cornerblock, 2 Cornwall Street, Birmingham, B3 2DX. In the event we do not believe your request meets the qualifying criteria or we are unable to comply with your request for any lawful reason, we will explain these reasons to you.​

Your Right to Withhold Information

You may access certain areas of this Web Site without providing any information at all. However, to use all Services and Systems available on the Web Site you may be required to submit personal information. You may also restrict your internet browser’s use of Cookies. For more information see “our use of cookies” below.

Our Use of Cookies

Cookies are small text files placed on your computer to collect information such as visitor behaviour information to help us improve our Website. Liquidity Club has carefully chosen these Cookies and uses them to facilitate certain functions and features of the Web Site. We also use Cookies for analytical purposes.

For information about how you can delete and control cookies, visit or Please note deleting cookies may mean you lose any information that enables you to access the Web Site more quickly. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your browser if you are unsure as to how to adjust your privacy settings.

How Can You Restrict Us Sending You Marketing Material?​

You will be given the option to restrict processing for marketing purposes when we first collect personal information from you. If you do not exercise this right to restrict processing, every subsequent marketing message you receive will give you the option to unsubscribe. However, you can also withdraw your consent at any time by emailing adding “STOP” to the email heading followed by the type of marketing you are seeking to stop i.e “STOP – email”, “STOP – telephone”, or “STOP – all”.

How Do You Make a Complaint About How We Have Used Your Personal Information?

If you are unhappy with how we have used your personal information you can submit a complaint to us by writing to the Complaints Manager, Liquidity Club, 9th Floor, Cornerblock, 2 Cornwall Street, Birmingham, B3 2DX, or contact us by phone on telephone number 0121 309 0444. You can also complain to the Information Commissioners Office via their website

Our Use of Third Parties

Liquidity Club may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. We also use third parties to provide IT security solutions.

​The providers of such services only have access to the information required by them to perform the services that Liquidity Club requests. Any use for other purposes is strictly prohibited. Furthermore, any data handled by third parties must be processed within the terms of this Privacy Policy and in accordance with current legislation.

Changes to Our Business Ownership and Control

Liquidity Club may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Information you have provided to us will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the information for the purposes for which it was supplied by you.

In the event that any information you have provided to us will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your information deleted or withheld from the new owner or controller.

​Our Review of this Policy

​Liquidity Club keep this Privacy Policy under regular review. This Policy was last reviewed on 15 December 2021. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.